Searchable abstracts of presentations at key conferences in endocrinology

ea0011s106 | Presenting your research – getting your work known | ECE2006

Talking to a lay audience

Parkhill TR

The public’s understanding of current scientific matters is mostly communicated through the news media. Scientists and clinicians are often reluctant to comment to the press, largely through a fear of these comments being taken out of context. The news media tries to balance reports by taking comment from different sides of the story; if scientists and clinicians do not put their views forward, this void is often rapidly filled by someone with a stronger opinion, for exam...