ea0011s106 | Presenting your research – getting your work known | ECE2006
Parkhill TR
The publics understanding of current scientific matters is mostly communicated through the news media. Scientists and clinicians are often reluctant to comment to the press, largely through a fear of these comments being taken out of context. The news media tries to balance reports by taking comment from different sides of the story; if scientists and clinicians do not put their views forward, this void is often rapidly filled by someone with a stronger opinion, for exam...